Catwise Conversion produces online advertisements that seamlessly match the customer journey based on the Intent-Based Video Marketing Model. We research data to map intention, convert it with video content to attention and with online ads to convert into leads, sales and/or traffic.
How does it work?
Within the 5PM Group we work with the Intent-Based Video Marketing Model: from intention to attention to action. We map intention by looking at signals within the Google ecosystem and generate the attention of the target group with the best produced and optimized content. We create organic reach and build communities of interesting target groups. With Catwise Conversion we produce advertisements that we use to convert the attention obtained from the Intent-Based Video Marketing Model into action. In addition to the direct action from the content, part of the target group will need the final push with an ad that matches the overall strategy. Using Performance-Based Advertising, viewers who have seen the content are encouraged to take action and convert.
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Extend the reach of existing content and/or live streams and build a community without running new videos
Video production based on data analysis resulting in content that is found and viewed organically
Format and IP creation based on data and research. Interpretation of data and translation to relevant content