The consumption of video content over the internet is enormous. In 2022, more than 80% of all internet traffic is expected to consist of video streaming (Cisco, 2019). The consumer, therefore, wants video, and also expects that from a brand or company, according to the figures from Hubspot (2018): 53% expect you to communicate as a brand or company by means of video. Beautiful! You would turn on the camera and you would say.

 

But not only the demand is high, but the supply is also huge. More than 500 hours of content per minute is uploaded on the world’s largest video on demand (VOD) platform, YouTube (Statista, 2020). There are now more than 5 billion videos on the platform (Google, 2020), making YouTube not only the largest video platform but also the best place to hide your videos.

 

It is therefore key to think carefully in advance what you make and how you ensure that the viewer you want to reach comes into contact with your video, and with it with your message. Especially because the production of video is relatively expensive, you want to estimate in advance as well as possible whether it will work. And that is exactly why we founded Studio Catwise. Together with YouTube agency 5PM which is now responsible for the YouTube strategy of dozens of brands (including Gamma, Volkswagen and the ANWB) and publishers (including De Telegraaf, 3FM and NRC), we thought it was time to set up a production company that does not produce videos based on gut feeling or personal preferences, but based on research and data.

 

We investigate what your target audience is looking at and what they are looking for. We filter out what is relevant for your brand (objectives) and combine this with a competitive analysis to see where the most relevant space is. This way we can estimate well in advance what we have to make to achieve success. We then produce effectively and at high quality with a team of YouTube certified creatives, directors, producers and video editors, and in collaboration with our colleagues, we ensure team 5PM that the content comes online correctly (titles, thumbnails, tags, meta-data, etc).

 

Of course not everything can be predicted, and we are sometimes surprised by the results (usually in a positive way). We prefer long-term partnerships so that we can immediately apply all learnings again. We believe that as a brand you can no longer only send, but you also have to listen and then you can add value to your target group. We have data (of course!) That shows that as a brand you will be rewarded with traffic, brand preference and conversion. And we would love to work for you too. Drop by, send an email or climb into the phone. Coffee (and beer) is ready.

 

See you soon!